PLANNING

PLANNING 

When it came out to planning how I was going to film my 30-second advert, I knew exactly what i wanted to do and that was to mostly use a green screen and plain backgrounds. This was because of the inspiration I got from researching billboards and palace adverts such as the Jonah hill advert. which  I mentioned in my research.

STORYBOARD








RECCE FORM : 










TREATMENT

Working Tile – ADIDAS X ADIDAS VIDEO
Genre – Advert 

 Target Audience – 15 – 320 Male Palace has created a hugely successful community of followers with their skateboard and skate-wear company.
The tri-star logo of Palace skateboards is iconic and can easily be spotted on the back of a T-shirt or the signature ‘P’ on a cap, therefore carrying a strong brand image.
A weakness to Palace is they promote their products mainly towards their male target audience therefore they could be limiting sales to the female target market. As a female who takes an interest in street wear, it can be very intimidating knowing that a brand or store has all male employees, male manic ans or solely promotes their products towards males. so my target audience is 15 and 20.
Outline – The outline of this advert is that it will start off with Roman music/ cathedral music. Footage i have created slowly moving and at the start a Palace logo and Adidas logo spinning. Also a man speaking in a soothing voice. The moment the man says '' adidas and palace '' the new music slowly fades in and it The video shoots into the paalce logo and warping through loads of differnet shot that i will use, this is the climax Then it finishes with LONDON and the date and then once again shoots through the palace logo. END.

Character Breakdown – only one character -- tom Narramore - male - trainers on.
Visual Elements –
·         lighting-- Only using fill light and studios light for basic white light.
·         Camera angles and movement - uneven angles and movement to add to the roughness and ' retro-ness' of the video. 
·         Editing-- Very detailed editing and very precise. 1-second clips, quick zoom and lots of ultra keying for green screen. 
·         Setting --- In the studio. 
·         Props-- Trainers itself. 
·         Costume-- Green Coat, Blue quarter-zip jacket.  ( no meaning to the costumes, 
·         Graphics-- PAINT BUCKET, ULTRA KEY, RGB COLOUR, CROSS ZOOM AND LIGHTENING. 

Audio Elements –

 WORST EVER CONTENDER 

Glitch sound effects 



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